Class Title: Managing Content in Spanish and Other Languages
| Instructor: | Lee Vann, Captura Group | |
| Date/Time: | May 10, 2007 | 9am - 12pm (EDT) |
| Place: | Department of Labor |
Directions to DOL |
| Fee: | $30 (federal, state, or local gov't.); $50 (for non gov't.) |
|
Seminar Description
As a follow up to Spring 2006 seminar on multilingual websites, this session will provide strategies for building a business case for multilingual websites and for effectively building, maintaining and marketing foreign language sites. Using the exploding U.S. Hispanic online market as an example, the three-hour session will address innovative strategies, best practices and marketing tactics for addressing multilingual markets online.
Why You Should Attend:
If you are currently managing a multilingual language website or considering developing a multilingual language website, this session if for you.
What You Will Learn:
- Build a business case for developing a multi-lingual website
- Develop a strategy for your multi-language site (especially when there are limited resources and support)
- Choose the right language mix and achieve cultural relevance
- Ensure seamless integration with your existing site
- Manage technical considerations for efficient website maintenance
- Learn about technologies that can make the management of multi-lingual sites efficient
- Execute out of the box outreach tactics and leverage search engines to reach constituents with Limited English Proficieny
Who Should Attend:
Multilingual website managers
Website managers
Online content managers
Level of Course (beginner, intermediate, advanced):
Intermediate/Advanced
Course/Seminar Format:
Presentation, case studies, question and answer
About the Instructor:
Lee Vann was recognized in 2005 by the Interactive Advertising Bureau (IAB) as a pioneer and a leading force in the Hispanic online marketing industry, his career highlights include launching the Hispanic division of a publicly-traded internet advertising company and most recently founding Captura Group, a leading interactive services firm specializing in Hispanic online solutions and web services.
In 1999, Lee founded Captura Group with a vision for providing interactive solutions that generate a quantifiable return on investment.
Lee spearheads Captura Group’s online strategy development practice, providing specific expertise in the areas of Hispanic in-language and in-culture research and strategy. With Lee’s strategic vision and unwavering passion, he leads Captura Group’s research, strategy, and marketing teams to concept, plan, and execute integrated online marketing programs that address the client’s critical business issues while delivering a valuable user experience and generating quantifiable results. At Captura Group, Lee has led Hispanic interactive initiatives for companies such as Ford Motor Company, Philip Morris USA, Pfizer, Wells Fargo Home Mortgage, Sears, Roebuck and Company, Fox Home Entertainment, Red Lobster, and Xoom.com.
Prior to founding Captura Group, Lee launched L90 Latino, the Hispanic division of the publicly-traded Internet advertising company L90.
As the VP of L90 Latino, Lee developed and implemented US Hispanic online marketing initiatives for companies such as Nike, McDonalds, Disney, AT&T Wireless, Verizon, Epson, and Mitsubishi. Prior to L90, Lee lived in Madrid, Spain and was the Country Manager for Quidel Corporation, a US-based medical diagnostics company. Lee holds a B.A. in Economics from the University of California Berkeley and a M.B.A. from the University of Southern California with a concentration E-Commerce. Lee is bi-cultural and bilingual and was born in Mexico City and speaks both English and Spanish fluently.
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Page Updated or Reviewed: March 15, 2007
