Web Manager University - Fall 2006
Class Title: Optimizing Your Websites for Google Search
| Instructor: | Adam Lasnik, Google, Inc. |
|
| Date/Time: | September 18, 2006 | 1:00 pm – 4:00 pm |
| Place: | Catholic University |
Directions to CUA |
| Fee: | $30 |
|
Seminar Description
"If you build it, they will come."
What do you do when you aren't getting the traffic from search engines that you expected? We'll cover the basics of how search engines work and how you can successfully adjust your site to be both human and search-engine-friendly. From live site dissections (no holds barred!) to jargon-busting (what's a 301 redirect and why should you care?) to lots of Q&A, this session will be absolutely interactive and packed full with actionable information.
What You'll Learn
- Understanding how search engines work
- Effectively getting website pages into the indexes of search engines
- Getting your site appropriately listed when users type in relevant keywords
Who Should Attend
Government web staff of all experience levels and others who want to better understand how to tweak sites to get them more optimally listed in search engines.
Because this class is almost full, registration for this seminar is currently open to government attendees only.
Seminar Outline
- Understanding search engines and search engine results (25 minutes)
- Building crawlable, indexable, and well-ranked sites (45 minutes)
- Tools, tricks and troubleshooting (35 minutes)
- Break (10 minutes)
- Webspam --what it is, how to avoid it, how to report it, etc. (10 minutes)
- Live site evaluations (45 minutes)
- Questions & Answers (45 minutes)
Level of Class
All levels (beginner – experienced)
Class Format
The seminar will be a combination of lecture and discussion.
About the Instructor
Adam Lasnik -- Before there was a public Internet, Adam was e-mailing. Before there was Netscape or Internet Explorer, he was surfing the Web. He's written comprehensive search engine optimization reports, managed sponsored ad campaigns for Fortune 500 companies, and provided broad communications consulting to successful startup companies.
Adam earned MBA and law degrees -- focused on Global Electronic Communications and Commerce issues -- and then moved to Germany to serve as an entrepreneurial consultant to a multinational IT company. Grateful for the international experience but fascinated by the burgeoning American dot.com scene, he hopped over to San Francisco and joined the high tech PR firm Niehaus Ryan Wong as an Interactive Strategist, helping clients understand and leverage the power of online communities. When the dot.com boom turned to bust, Adam spent the next years broadening his online communications and advertising chops with a mix of small and large companies.
In 2006, Adam became Google's first Search Evangelist, dedicated to building stronger relationships between Google and Webmasters.
Return to main Web Manager University page
Page Updated or Reviewed: September 21, 2006
